Last updated: October 30, 2020

Customer is defined as any individual purchasing a good or service from the venue.

Guests are defined as any individual utilizing services or goods purchased from the venue.

Venue is defined as They Alley at the Fort LLC and all of its staff.

I. General Information

1.1. Cancellations and No-Shows.

Credit cards will be required to secure lanes and bookings during all peak hours. Guests who cancel within 3 hours of the reservation or “no-show” will be held liable for cancellation fees.

1.2. Food and Beverage.

All food and beverage must be purchased from the Venue with the exception of birthday cake/cupcakes and any food to satisfy a severe allergy/dietary restriction. No outside beverage may be brought into the premise at any time and is subject to seizure upon entry. Guests and Customer are responsible for alerting the Venue to any allergies or intolerances.

1.3. Decorations and Outside Vendors.

Venue does allow for outside decorations to be brought in for private events or reservations however we do have decoration packages available. Decorations cannot damage property including walls, windows, and furniture. We do not allow glitter, confetti, pinatas, stickers, or similar to be used on premise. Venue reserves the right to ask Customer to remove any decorations they deem unacceptable. If damage is caused to Venue by decorations or other, Customer is responsible for the full cost to repair or replace damaged items. The Venue and its staff are not responsible for property left unattended within the facility

See provision 2.6 for more information regarding property damage.

1.4. Physical Activity.

The Customer and their guests represent that they are in proper health to participate in such activities present at the Alley. The Customer and their guests assume the risks arising therefrom. Venue reserves the right to refuse entry due to age restrictions. 18+ and drinking age restrictions may apply based on locations and times. Children must be 4 years of age or older to bowl and require an adult chaperone.

1.5. Refusal of Service

Venue reserve the right to refuse service to or remove any persons who are deemed a liability or threat to the Venue and the safety of personnel or others within the facility. This includes but is not limited to intoxication, concealed weapons, lewd behavior, dress code violations, illegal drug activity, or any activity that violates federal, state, provincial, or local laws. Other local restrictions and facility house rules may apply. Venue reserves the right to check guests’ bags or personal items in order to ensure and preserve the safety of the Venue, its personnel, and guests.


2.1. Gratuity.

A twenty percent (20%) gratuity will be added to all catered functions and groups of over ten (10), unless otherwise discussed, based on the post-tax total. No additional gratuity to the staff at the event is require or expected, but is always appreciated.

2.2. Attorney Fees.

Customer agrees to pay all costs and attorney fees realized by Venue for the purposes of collecting any amounts due hereunder, including, but not limited to, reasonable attorneys’ fees, court costs and expenses.

2.3. Liability.

Customer agrees to indemnify and hold Venue harmless against all claims for injury or damage to persons or property arising out of any act, omission, negligence or misconduct on the part of said Customer or any of its agents, guests, patrons or invitees. Venue is not liable for any consequential, indirect, punitive, special, general, exemplary, economic damages arising from this contract or our services. The Venues liability, if any, in all cases will be limited to the amounts paid to the venue under this agreement.

2.4. Personal Property.

Venue cannot assume responsibility for personal property and equipment brought into Customer’s private property during the event.

2.5. Property Damage and Excessive Clean Up Fees.

The Venue reserves the right to charge the Customer for any damage or excessive clean up as a result of the Customer’s event and the actions or negligence of them or their guests. The fee will be assessed based on the replacement cost or costs to clean the damaged property plus a 5% premium. The Customer may request receipts for replacement or cleaning.

2.6. Safe Service and Consumption of Alcohol.

In order to remain compliant with the New Jersey State Liquor Laws regarding safe consumption and selling of alcohol, The Venue and any/all of its staff members reserve the right to refuse alcohol to any or all members of a private event. In the event that members of the event are suspected to be over intoxicated or serving alcohol to underage/intoxicated persons we will refuse alcoholic beverages to all members of the party without refund for any percent or amount of the agreed upon sum for beverages in the contract. I.E. No portion of an open bar purchase will be refunded if the service is ended prematurely due to over consumption. Venue reserves the right to request proof of transportation for any intoxicated patrons. Venue may require Customer to pay a “safety fee” to cover the cost of additional safety personnel for the event.

2.7. Outside Food and Beverage

In the event that outside food or beverage is brought into The Venue for the purpose of serving to guests of a private event or reservation, the customer recognizes that the Venue cannot be held liable for any allergic reactions or food borne illnesses resulting from that item. The customer also certifies that any food or beverage brought in satisfies food and beverage safety standards.

2.8. Act of God, ETC.

Venue is not responsible for any delay or failure in performance of any part to the extent that such delay or failure is caused by acts of God or other causes beyond control. This contract is governed by and construed in accordance with the laws of the State of New Jersey, without regard to its conflicts of laws rules. Any such controversy or claim shall be arbitrated on an individual basis, and shall not be consolidated in any arbitration with any claim or controversy of any other party in the State of New Jersey, in the City of Eatontown, County of Monmouth.

2.9. Executive Orders and Mandated Closures

Should the Venue be forced to close due to government orders, natural disasters, pandemics, acts of God, or other unusual and severe events; the Venue will work with the Customer to move the event to a different date not affected by closures. The Venue is not responsible for any changes to an event due to restrictions on capacity, operation, etc or laws created after the signing of this contract.